Over the summer a building downtown altered its windows to display the message "LIVE UNITED" in lights at night. We still don't know what that meant.
Either way, it got me to thinking. Why is it that downtown landmarks do not often have advertisements on them? Talk about an effective way to get your message out there. Is it like when baseball floated the idea that it would put ads on the bases and everyone flipped out? I wonder if certain spaces are just off-limits to advertisers.
Perhaps we haven't seen ads on landmarks because technology did not exist to make ads as intriguing as the landmarks themselves. Then I saw this and figured we are not too far:
How long until we see ads tailored to individuals based on data from their GPS location and online profiles? Talking buildings coming to a city near you in 2012.
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